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Case Study

Market Research

Market Research


Situation

A Fortune 500 company wanted to evaluate the potential of acquiring a foreign company and launching its product into the US market.


Provided

A market research project which showed that the product’s appeal to Americans was dramatically lower than in the product’s home market.


Result

Management decided not to acquire the company, abandoning consideration of a major expenditure.


Client Satisfaction

"Andy’s contributions, including insights about launching new products, made quite a difference to our organization."

Bob Muir

Vice President
Fluor Daniel

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