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Case Study

Market Research

Market Research


A Fortune 500 company wanted to evaluate the potential of acquiring a foreign company and launching its product into the US market.


A market research project which showed that the product’s appeal to Americans was dramatically lower than in the product’s home market.


Management decided not to acquire the company, abandoning consideration of a major expenditure.

Client Satisfaction

"Andy’s contributions, including insights about launching new products, made quite a difference to our organization."

Bob Muir

Vice President
Fluor Daniel

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