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Case Study

Search Engine Optimization

Search Engine Optimization


Situation

Electronics manufacturing company needed to increase qualified leads. Ranked #69 for most important keyword.


Methods

  • Increased relevant content
  • Expanded list of keywords to target
  • Increased link popularity
  • Adjusted keyword density
  • Improved focus and relevance of page elements

Rankings Result

Company went from #69 to #1 for the top priority keyword. Achieved #1 ranking for 20 other closely related terms.


Business Result

  • Website traffic tripled.
  • Qualified leads from the Internet increased 8x
  • 32% of new customers in next year came from the web
  • Saved $10K per month by discontinuing paid ranking
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