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Case Study
Search Engine Optimization
Search Engine Optimization
Situation
Electronics manufacturing company needed to increase qualified leads. Ranked #69 for most important keyword.
Methods
- Increased relevant content
- Expanded list of keywords to target
- Increased link popularity
- Adjusted keyword density
- Improved focus and relevance of page elements
Rankings Result
Company went from #69 to #1 for the top priority keyword. Achieved #1 ranking for 20 other closely related terms.
Business Result
- Website traffic tripled.
- Qualified leads from the Internet increased 8x
- 32% of new customers in next year came from the web
- Saved $10K per month by discontinuing paid ranking
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